Ethics
Consent frameworks were were designed to protect companies, not users. Lisa LeVasseur of Internet Safety Labs breaks down the tobacco playbook still running in tech, and what security and privacy leaders can do differently.
Privacy Communication
Consumers have gotten good at spotting privacy washing. "Your privacy is important to us" doesn't land anymore. The brands building real credibility aren't making bigger promises — they're showing their work.
Ethics
Comms professionals need to be in the room before products ship — evaluating algorithmic bias, AI misuse potential, and data practices before they become headlines.
Mailbag
A reader asks, “How should brands talk about security threats from abroad without sounding xenophobic?”
Ethics
Effective apologies require surrendering power and control. Organizations must recognize forgiveness doesn't equal trust, stop expecting victims to act like harm never happened, and focus on accountability to begin rebuilding relationships.
Proactive Communication
Tech's perverse incentives reward firefighting over prevention, rushing products out and keeping comms teams on standby for disasters. True social responsibility requires internal leaders with the backbone to challenge irresponsible decisions before they become crises.